The team had honed their briefs down to four key components:
the project objective,
the key personas they were building for,
the key scenarios those personas would try to use the design for,
and the key design principles for this round of the project.
Each of these were just a few sentences.
It was simple to create and simple to read during the opening ceremony of each meeting.

The project objective:
The key personas we are building for:
The key scenarios our personas will use the design for:
The key design principles for this round of the project:

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How to Get Ripped Like Brad Pitt in ‘Fight Club’

Pitt’s exact workout routine was this:

Monday — Chest
Push-ups — Three sets of 25 reps
Bench press — 25, 15 and eight reps at 165, 195, 225 lbs
Nautilus press — 15 reps at 80, 100, 130 lbs
Incline press — 15 reps at 80, 100, 130 lbs
Pec deck — 15 reps at 60, 70, 80 lbs

Tuesday — Back
25 pull-ups — Three sets to fatigue
Seated rows — Three sets at 75, 80, 85 lbs
Lat pull downs — Three sets at 135, 150, 165 lbs
T-bar rows — Three sets at 80, 95, 110 lbs

Wednesday – Shoulders
Arnold press — Three sets at 55 lbs
Laterals — Three sets at 30 lbs
Front raises — Three sets at 25 lbs

Thursday – Biceps & Triceps
Preacher curls — Three sets at 60, 80, 95 lbs
EZ curls cable — Three sets at 50, 65, 80 lbs
Hammer curls — Three sets at 30, 45, 55 lbs
Push downs — Three sets at 70, 85, 100 lbs

Friday & Saturday – Cardio
Treadmill — one hour at 80-90 percent of maximum heart rate

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